Terms of Service

Last updated: October 4, 2026

These Terms of Service ("Terms") govern your use of our website (the "Site") and your purchase of products and subscriptions from HYABUSA LTD, trading as Fadewell, a company registered in England and Wales under company number 16807084, with its registered office at 128 City Road, London, EC1V 2NX, United Kingdom ("Fadewell", "we", "us", "our").

By using the Site or placing an order, you agree to these Terms. Section 15 contains a binding individual arbitration agreement and class action waiver that affect your legal rights. Please read it carefully.

1. Eligibility and Territory

You must be at least 18 years old to place an order. We currently sell and ship only to addresses within the United States.

2. Our Products

Fadewell products are cosmetic products for external use on intact skin only. They are not drugs and are not intended to diagnose, treat, cure, mitigate or prevent any disease or medical condition. Before using our products, please read our Product Disclaimer and the directions and warnings on the packaging.

We try to describe and display our products accurately. Minor variations in colour, texture, scent or packaging may occur.

3. Results and Reviews

Results vary from person to person depending on skin type, the nature and age of the discoloration, consistency of use and other factors. Reviews, testimonials and before-and-after images reflect individual experiences and do not guarantee that you will get the same results.

4. Orders

Placing an order is an offer to buy. We may accept or refuse any order. A contract is formed when we confirm shipment. We may cancel orders, for example for suspected fraud, pricing or product errors, or lack of stock. If we cancel an order you have paid for, we will refund you in full.

5. Prices and Payment

Prices are in US dollars (USD). Applicable sales taxes and shipping costs are shown at checkout. Prices may change at any time, but changes will not affect orders already confirmed. By giving us payment details, you confirm you are authorised to use the payment method.

6. Subscriptions

Some products are offered as automatically renewing subscriptions. Subscriptions are governed by our Subscription Terms, which form part of these Terms. You can cancel at any time as described there.

7. Discounts and Promotions

Discount codes and promotions are subject to their stated conditions, cannot be combined unless stated, have no cash value and may end at any time.

8. Shipping, Refunds and Guarantee

Shipping is governed by our Shipping Policy. Refunds, replacements and our 60-Day Results Guarantee are governed by our Refund Policy. Both form part of these Terms.

9. SMS Terms

If you opt in to Fadewell text messages, you agree to receive recurring automated marketing and informational text messages (such as cart reminders, offers and order updates) at the phone number you provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. You can also contact us at mooran@atomicmail.io. Carriers are not liable for delayed or undelivered messages. Your information is handled as described in our Privacy Policy.

10. Intellectual Property

All content on the Site, including text, images, videos, logos, the Fadewell name and product designs, belongs to us or our licensors and is protected by intellectual property laws. You may not copy, reproduce or use it for commercial purposes without our prior written consent.

11. Your Content

If you send us reviews, photos, videos or other content, you confirm that it is your own, truthful and does not infringe anyone's rights. You grant us a non-exclusive, worldwide, royalty-free, perpetual licence to use, reproduce and display it in connection with our business, including in marketing. Photos and documents submitted only for a refund or support request will not be used for marketing without your separate consent.

12. Prohibited Conduct

You agree not to: use the Site for any unlawful purpose; interfere with or attempt to gain unauthorised access to the Site or our systems; place fraudulent orders; submit false, altered or misleading information or images in refund or guarantee requests; file chargebacks for orders that were delivered as described without first contacting us; or resell our products without our written permission.

13. Disclaimer of Warranties

To the fullest extent permitted by law, the Site and our products are provided "as is" and "as available", without warranties beyond those expressly stated in our policies or required by law.

14. Limitation of Liability

To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages arising from your use of the Site or our products. Our total liability for any claim relating to a product will not exceed the amount you paid for that product. Nothing in these Terms limits liability that cannot be limited by law, including for fraud or for death or personal injury caused by our negligence.

15. Dispute Resolution, Binding Arbitration and Class Action Waiver

Informal resolution. Before starting any formal proceeding, you agree to contact us at mooran@atomicmail.io with a description of your claim, and to try to resolve it informally for at least 30 days.

Arbitration. If the dispute is not resolved, you and we agree that any dispute, claim or controversy arising from or relating to these Terms, the Site, our products or subscriptions will be resolved by final and binding individual arbitration, rather than in court. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules. It will take place by video, by phone, on written submissions, or in the US county where you live, at your choice. Fees will be allocated as provided by the AAA Consumer Arbitration Rules. The Federal Arbitration Act governs this Section.

Exceptions. Either party may bring an individual claim in small claims court, if it qualifies, or seek injunctive relief in court for intellectual property infringement.

Class action and jury trial waiver. You and we agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any class, collective or representative proceeding. You and we waive any right to a jury trial.

Opt-out. You may opt out of this arbitration agreement within 30 days of your first purchase by emailing mooran@atomicmail.io with your name, order number and a clear statement that you wish to opt out of arbitration.

Severability. If the class action waiver is found unenforceable for a particular claim, that claim (and only that claim) will be heard in court and not in arbitration.

16. Governing Law

Apart from Section 15, which is governed by the Federal Arbitration Act, these Terms are governed by the laws of England and Wales. This does not deprive you of any mandatory consumer protections under the laws of the US state where you live.

17. Changes

We may update these Terms at any time. Updated Terms apply to orders placed after they are posted. Material changes to subscriptions will be notified as set out in the Subscription Terms.

18. Miscellaneous

If any provision of these Terms is found invalid, the rest remains in effect. Our failure to enforce a provision is not a waiver. These Terms and the policies they reference are the entire agreement between you and us regarding their subject matter.